“I want my fans to know that I’m here to stay, and I’m going to continue to give them hot music.”




Most Downloaded Artist of All Time


Grammy Nominee


Platinum Artist


Minutes Watched on YouTube


Views on YouTube

The Story Behind Club Flo

For the past decade (and counting), I’ve been blessed with the absolute best fans in the world. The energy each and every one of you brings to a show inspires me. While I try to show my appreciation to you via social media, sometimes 140 characters is just not enough to say thank you, which is why I created Club Flo. Club Flo is a hub for me to connect, engage, and reward my fans in innovative ways that only they deserve.

Sept. 17, 1979

Born in Carol City, FL

Tramar Lacel Dillard, aka Flo Rida, was born in Carol City, Florida, just 30 minutes from South Beach, which Flo attributes some of his success to.“I think it's because I grew up in a place that's known for partying. It's in me. I see it. I live it. It's completely organic. My songs represent the life of the party.”


Finds His Unique Flow

“Growing up on music in the ‘80s, I loved watching the “Walk This Way” video with Run-DMC and Aerosmith. They showed how you can cross over into different genres and still come up with hot music to inspire people. Every time I create an album, such as Wild Ones, I’m always trying to fuse hip-hop with different genres, because I love to watch people’s reactions when I perform these songs in front of thousands of people.”


Joins Groundhoggz

As a high school freshmen, Flo Rida joined a rap group called the GroundHoggz -- a previously three-man group, with members who lived in the same apartment complex as Flo Rida. The GroundHoggz, in this four-man incarnation, remained together for eight years.


The Spring Break That Changed Everything

“I remember when I was 19 years old, still in high school, and Kobe Bryant had just signed with the Lakers. He came to Miami for spring break. I was underage but there was this massive party on the beach, and I managed to get in. The vibe was so cool. I saw Kobe, Shaquille O'Neal, Trina, Trick Daddy, and all these others, and I was just amazed. I was this young dude from the projects surrounded by all these celebrities, and I was like, Damn, one day I want to be able to party like these guys. I wanted it to become my way of life—not just one party one night that I'd crashed that one time.”


Takes to the Streets to Push His Music

“In my late teens and early 20s, I started selling mix CDs on the street. My first love was basketball, but that wasn't gonna launch me, and I knew I had to get into other things. So me and my friends, we started making mix CDs and going down to South Beach or to the parking lot at Pitbull concerts to spend all night hustling. I was amazed people were buying the CDs up like crazy! We'd only sleep an hour a night, we were hitting the streets so hard. And the shyness faded with every CD I sold, seeing that I could make money off my passion.”


Joins 2 Live Crew’s “Fresh Kid Ice” on tour, Finds Passion for Music

"I was 22 and I was performing in a nightclub in Miami during spring break with the GroundHoggz, and this guy who worked at the club also worked with 2 Live Crew. He said they needed a hype man for a Fresh Kid Ice show in Hawaii. I'd grown up listening to them, and now I'm getting to meet Fresh Kid Ice in person."


Signs with Poe Boy Entertainment

Met E-Class and was signed to Poe Boy / Atlantic where he met JR Rotem, Rick Ross, DJ Khaled and Trey Songz -- many of them would collaborate with him.

Dec. 20, 2006

Signs with Atlantic Records

March 18, 2008

Releases His Debut Album, Mail on Sunday

Flo Rida introduces the world to Apple Bottom Jeans, Boots with the Fur and multi-platinum hit, “Low” featuring T-Pain, which reached No. 1 on the charts in five countries.


Founds Strong Arm

Flo founds his own management company, Strong Arm with longtime friend and manager Lee “Freezy” Prince.

March 31, 2009

Spins the World Right Round with Ke$ha

Right Round went Multi-Platinum, and it was No. 1 in five countries.

Nov. 24, 2010

Changes the Game with David Guetta

Flo Rida was the first artist to mix a hip hop sound with the emerging Electronic Dance Music (EDM) with “Club Can’t Handle Me” featuring David Guetta. It went Multi-Platinum and was No. 1 in four countries

June 2011

IMG is Born

With the success of his management company, Flo and Freezy launched their own label, known as IMG. Together the two have made amazing talent discoveries, such as Natalie La Rose, Gorilla Zoe and up and coming artist Baby Soulja.

Aug. 29, 2011

Fans Still Get a “Good Feeling”

Good Feeling went Multi-Platinum and was No. 1 in four countries.

Dec. 19, 2011

Introduces “Wild Ones”

Releases Wild Ones featuring Sia. It went Multi-Platinum and was No. 1 in three countries.

April 24, 2012

Releases “Whistle” -- his most charted song to date

Releases Whistle, which went Multi-Platinum and was No. 1 in three countries.

Sep. 18, 2012

“I Cry” Goes Multi-Platinum

Oct. 21, 2014

“It’s Going Down for Real” Peaks at No. 8 on the Billboard Top 100

Oct. 13, 2015

“My House” Reaches No. 1 on U.S. Mainstream Top 40

July 29, 2016

Releases Zillionaire

Dec. 16, 2016

Collaborates with 99% on “Cake”


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