For the past decade (and counting), I’ve been blessed with the absolute best fans in the world. The energy each and every one of you brings to a show inspires me. While I try to show my appreciation to you via social media, sometimes 140 characters is just not enough to say thank you, which is why I created Club Flo. Club Flo is a hub for me to connect, engage, and reward my fans in innovative ways that only they deserve.
Tramar Lacel Dillard, aka Flo Rida, was born in Carol City, Florida, just 30 minutes from South Beach, which Flo attributes some of his success to.“I think it's because I grew up in a place that's known for partying. It's in me. I see it. I live it. It's completely organic. My songs represent the life of the party.”
“Growing up on music in the ‘80s, I loved watching the “Walk This Way” video with Run-DMC and Aerosmith. They showed how you can cross over into different genres and still come up with hot music to inspire people. Every time I create an album, such as Wild Ones, I’m always trying to fuse hip-hop with different genres, because I love to watch people’s reactions when I perform these songs in front of thousands of people.”
As a high school freshmen, Flo Rida joined a rap group called the GroundHoggz -- a previously three-man group, with members who lived in the same apartment complex as Flo Rida. The GroundHoggz, in this four-man incarnation, remained together for eight years.
“In my late teens and early 20s, I started selling mix CDs on the street. My first love was basketball, but that wasn't gonna launch me, and I knew I had to get into other things. So me and my friends, we started making mix CDs and going down to South Beach or to the parking lot at Pitbull concerts to spend all night hustling. I was amazed people were buying the CDs up like crazy! We'd only sleep an hour a night, we were hitting the streets so hard. And the shyness faded with every CD I sold, seeing that I could make money off my passion.”
"I was 22 and I was performing in a nightclub in Miami during spring break with the GroundHoggz, and this guy who worked at the club also worked with 2 Live Crew. He said they needed a hype man for a Fresh Kid Ice show in Hawaii. I'd grown up listening to them, and now I'm getting to meet Fresh Kid Ice in person."
Met E-Class and was signed to Poe Boy / Atlantic where he met JR Rotem, Rick Ross, DJ Khaled and Trey Songz -- many of them would collaborate with him.
Flo Rida introduces the world to Apple Bottom Jeans, Boots with the Fur and multi-platinum hit, “Low” featuring T-Pain, which reached No. 1 on the charts in five countries.
Flo founds his own management company, Strong Arm with longtime friend and manager Lee “Freezy” Prince.
Right Round went Multi-Platinum, and it was No. 1 in five countries.
Flo Rida was the first artist to mix a hip hop sound with the emerging Electronic Dance Music (EDM) with “Club Can’t Handle Me” featuring David Guetta. It went Multi-Platinum and was No. 1 in four countries
With the success of his management company, Flo and Freezy launched their own label, known as IMG. Together the two have made amazing talent discoveries, such as Natalie La Rose, Gorilla Zoe and up and coming artist Baby Soulja.
Good Feeling went Multi-Platinum and was No. 1 in four countries.
Releases Wild Ones featuring Sia. It went Multi-Platinum and was No. 1 in three countries.
Releases Whistle, which went Multi-Platinum and was No. 1 in three countries.